Several months after making layoffs and changing leadership, officials with True North Custom Media announced six new hires Wednesday and said they are looking for additional people for their team.
"These hires reflect our renewed focus on delivering quality content and strategic marketing services for hospitals and health systems," Charles DallAcqua, president and CEO of True North, said in a prepared statement. "Along with these excellent hires, we are in the process of recruiting additional team members this year and continue seeking experienced, talented professionals to support our clients in driving higher patient volume and profitability."
In April, True North made job cuts but didn't say how many people the changes impacted.
In June, Nooga.com reported that True North founder David McDonald had stepped down as leader. DallAcqua took over as the company's leader and said that McDonald wanted to pursue personal interests.
When asked how the new jobs squared with relatively recent layoffs, Jason Skinner, the company's chief marketing office, said the company is experiencing growth.
"And [we are] bringing staff on board due to an increase in new business and the commensurate workload associated with meeting client needs," he said via email.
True North has positions available in business development, client services, design, editorial and information technology, according to a news release.
The new hires are:
Valerie Lauer and Laura Ward—Lauer and Ward are senior copywriters with more than 20 years of combined experience in creating health care marketing content, True North leaders said in a news release.
Nancy Burke and Kristi Kenning—Burke and Kenning are business development executives. Burke has experience in health care and technology and has served in senior management positions with HealthGrades and CORHIO, the health information exchange for Colorado. Kenning comes to True North following a 20-year career in sales management with Lippincott Williams & Wilkins/Wolters Kluwer Health, a leading provider of integrated print and e-media programs for health care organizations.
Jeff Sabbe and Nicole Vickowanich—Sabbe and Vickowanich are group publishers for MD News. Vickowanich manages the MD News Charlotte, N.C., and Augusta, Ga., markets. Sabbe manages the MD News Indianapolis and Cincinnati markets. Both have backgrounds in medical marketing and media.
