2 North Shore is adding another new store, Belle Rive Boutique, whose leaders will host a grand opening event Saturday.

“[The owner] is a beloved retired teacher now pursuing her dream,” 2 North Shore spokeswomanMeleah Smith said via email.

Owner Cindy Jayne is incorporating many unique features in her new store from fair trade goods to European antiques, as well as local and regional items, Smith said.


Belle Rive means “beautiful river shore,” which is fitting because of the store’s proximity to the Tennessee River, she also said.

Grand opening festivities will take place Sept. 15 from 10 a.m. to 6 p.m. Appetizers, sweets and drinks will be offered all day.

Various lines and products will be on sale for the grand opening event.

Click here to read about another recent addition to 2 North Shore.