Dierks Bentley plays to a muddy crowd in his latest music video. (Screenshot: Staff)

The first big name for Riverbend 2013 is here.

Dierks Bentley will play the Coca-Cola stage on Wednesday, June 12.

“He’s one of those up-and-coming acts. His career has really just skyrocketed over the past four or five years,” Amy Morrow with Friends of the Festival said. “We were pretty pumped to get him.”

Bentley's "5-1-5-0" has reached more than 1 million views

Bentley first appeared on the country scene in 2003 with his self-titled debut album and the single “What Was I Thinkin’,” which rose to No. 1 on the Billboard Hot Country chart. Since then, the artist has released five studio albums, one greatest hits album and 18 singles, 10 of which have earned No. 1 spots.

His latest single—”5-1-5-0” from the 2012 album “Home”—began its run as a feel-good-anthem on April 9. Bentley also recently announced a 33-city tour with fellow country artist Miranda Lambert. The two first toured together in 2007 on the Locked and Loaded Tour.

Morrow said Bentley and his camp eagerly accepted the Friends of the Festival’s August performance offer. With his mix of bluegrass and stadium country music, he is one of the names that keeps fans and those in the music industry excited, she added.

Today also marks the opening of corporate pin orders for Riverbend 2013. Businesses can purchase 100 or more festival pins at a 40 percent discount from the $26 sticker price.