AT&T customers who recycled old wireless devices this week helped the company set a new Guinness World Record, and the company is encouraging more customers to turn in their old, unused devices.

In one week, customers recycled more than 50,000 devices, allowing the company to be on track to recycle more than the 3 million devices recycled in 2011.

“There are millions of wireless devices in people’s homes that are not being recycled, so it is our goal that one day all wireless customers will trade in or recycle their wireless devices when they buy new ones,” Jeff Bradley, senior vice president of devices for AT&T, said in a prepared statement.

By recycling these devices, customers have avoided sending approximately 25,471 pounds of waste to landfills.


In honor of National Recycling Week, officials with the company hope other wireless users will recycle their old devices and accessories.