The news that Hostess Brands is going out of business will have a local impact for Collegedale-based McKee Foods.
“What we are expecting is that retailers, like convenience stores, are going to start asking for more product,” Mike Gloekler, communications and public relations manager for McKee, said Friday afternoon.
McKee sells directly to independent distributors, and with Hostess fading from shelves, this may be an opportunity for the company to improve its position at certain stores, he also said.
WRCB’s Callie Starnes said via Twitter that East Ridge’s Hostess bakery ran out of Twinkies earlier Friday and that products will be on sale for half-off on Saturday. Employees will be out of work after Monday, she also reported.
Gloekler confirmed that an earlier Nooga.com report that McKee bought the Twinkie brand was inaccurate, but said leaders would look at the possibility if it was something that made sense for the company.
For now, McKee leaders are sticking to their long-term strategy. And what the Hostess development means for McKee is that what is typically a slow season will likely be busier, Gloekler said.
“We are telling our employees [this time of year] may not be so slow,” he said. “The impact is that we will see some increase in sales.”
Hostess Brands, which makes products such as Twinkies, Ding Dongs and Wonder Bread, is going out of business after a weeklong strike by members of the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union, according to Food Product Design.
The strike made it impossible to keep the business running, according to The Wall Street Journal.
Editor’s note: An earlier version of this article said that McKee Foods had purchased the Twinkie brand. The report was inaccurate, and this outlet apologizes for the error.