Millions of shoppers spent part of the Thanksgiving weekend shopping in stores and online, and on Cyber Monday, 129.2 million shoppers are expected to visit retailers’ websites.
“Whether from the couch or the cubicle, online shoppers will make this Cyber Monday bigger than ever,” Shop.org Executive Director Vicki Cantrell said in a prepared statement.
In 2010, 106.9 million people participated in Cyber Monday, and last year, 122.8 million shopped, according to the National Retail Federation.
“Retailers have honed and improved their websites, mobile sites and social media outreach to be better than ever, and consumers know that come Cyber Monday, many retailers will have a slew of new promotions to help them make a real dent in their holiday shopping lists, without breaking the bank or even having to head to the store,” Cantrell said.
The National Retail Federation also reported that 89 million shoppers braved Black Friday crowds.
And a record 247 million shoppers visited stores and websites during the weekend.
The average shopper spent $423 over the weekend. That’s up from $398 last year.
Total spending reached about $59.1 billion, according to the federation.
“The momentum from a solid Black Friday weekend certainly looks like it will carry on into Cyber Monday,” BIGinsight Consumer Insights Director Pam Goodfellow said in a prepared statement. “Millions of shoppers will be visiting retailers’ websites from their smartphones, tablets, home computers and work computers to check out special Cyber Monday promotions and make the most of their holiday shopping budgets.”