IHOP is hoping to raise $3 million for the Children's Miracle Network Hospitals Feb. 5 by giving away free stacks of pancakes to guests in exchange for donations to benefit the network.
During National Pancake Day, the company's largest philanthropic event of the year, more than 1,500 IHOP restaurants across the country will invite guests to enjoy a complimentary stack of IHOP's signature pancakes.
The breakfast option will be available from 7 a.m. until 10 a.m.
All of the proceeds donated will help local charities provide vital equipment, critical care, and life-saving procedures for sick and injured children.
To date, IHOP has raised more than $10 million for Children's Miracle Network Hospitals and other local charities. This year marks the eighth National Pancake Day event.
“Millions of free pancakes served on National Pancake Day mean millions of miracles for those in need,” Julia Stewart, interim president of IHOP and CEO of parent company DineEquity Inc., said in a prepared statement. “The concept is simple, but our mission is ambitious: to save and improve the lives of as many children as possible through Children’s Miracle Network Hospitals. For the past eight years, it has been a pleasure and a privilege for all of us at IHOP to participate in this worthy event, and each year, our guests have proved to be incredibly generous, helping us not only reach but surpass our goal. We look forward to continuing that trend this year as we plan to once again flip and serve about 4 million free pancakes for charity.”
Guests visiting participating IHOP restaurants in support of Children’s Miracle Network Hospitals will also have the option to purchase Miracle Balloons for $1 and $5 each throughout the month of January, leading into National Pancake Day.
Those who buy a $5 balloon will receive a $5 discount that can be credited toward the next visit.
For more information on National Pancake Day or to learn about Children’s Miracle Network Hospitals and make an online donation, visit www.ihoppancakeday.com.