Introducing the new face of Allied Arts of Greater Chattanooga: ArtsBuild.
During a Monday morning press conference, the organization pulled the curtain back on its freshly painted sign at its Frazier Avenue office, as well as discussed a new grant program that reboots its focus on the community’s increasingly diverse needs.
“Allied Arts has been front and center in nurturing the arts,” said Dan Bowers, president of Allied Arts. “The changes in Chattanooga call for changes for us as well.”
The name change, on which Nooga.com first reported last week, was also reflected on the organization's Facebook page and website. The new branding was created by MayCreate Idea Group.
In an effort to spread financial assistance throughout Hamilton County and beyond its 14 cultural partners, the organization is launching the Community Cultural Connections Grants.
This first cycle, which along with the new moniker is a practical application generated by Imagine Chattanooga 20/20, will award up to $6,000 to 23 organizations.
Jim Hill, co-chair of the Diversity Working Group with Imagine Chattanooga 20/20, noted that the program’s $60,000 fund was provided in a 40/20 split by Allied Arts of Greater Chattanooga and Hamilton County Commissioner Tim Boyd’s discretionary fund, respectively.
The 23 Community Cultural Connections Grants recipients were selected from an application pool of 61.
Their individual projects range from art and cultural heritage workshops, to performance opportunities with an internationally renowned conductor and local musicians such as Bob Stagner of the Shaking Ray Levi Society, to multimedia productions and educational initiatives for children, adolescents and adults.
“Our mission is no longer what can Chattanooga do for the arts, but what can the arts do for the community,” said Jim Kennedy, board of directors chair.
2012 Community Cultural Connections Grant recipients are:
—Belvoir Neighborhood Association
—Bethlehem Community Center
—Chattanooga Chapter of the Links Inc.
—Community Choir Consortium
—Delta Sigma Theta Sorority
—Eastgate Senior Activity Center
—Gang Task Force’s The Future Is Ours Program
—Glass House Collective
—Glenwood Neighborhood Association
—Hill City Neighborhood Association
—In His Hand Church
—Indo-Cultural Art Academy
—Chattanooga Mayor’s Office
—Orange Grove Center
—Orchard Knob Neighborhood Watch
—Prevention and Youth Development Services
—City of Red Bank
—Signal Centers Inc.