Greenlife Grocery will close Tuesday at 5 p.m. and reopen Wednesday morning as Whole Foods.
The change has been in the works since May 2010, when Whole Foods leaders and Chattanooga Greenlife founder Chuck Pruett announced that the corporation would take over the locally owned store.
Pruett said the move made sense at that time in the company’s life cycle.
“Joining with Whole Foods Market, which shares a similar vision for supporting local and regional food networks, will open up even more opportunities for our customers to shop for the best and widest variety of the foods they value and expand opportunities for local producers to sell their products,” he said in a prepared statement.
The rebranding comes after several months of renovations in the prepared foods, bakery and produce sections at the store, officials said.
The store will reopen as Whole Foods Wednesday at 9 a.m., and area residents can come for free coffee in the parking lot starting at 8:30 a.m.
Anyone who arrives before 8:45 a.m. will have a chance to enter a gift card raffle. There will be $1,500 worth of giveaways, and leaders will offer buy one, get one free take-and-bake pizzas.
Other giveaways and events are scheduled during the rest of the week and throughout the month.
On Thursday, the first 500 people will get a free reusable bag, and the store will have buy one, get one free fresh-pack soups.
The first 500 people Friday also get a free bag, and between 4 and 7 p.m., there is a Southern Food Fest Celebration.
Saturday, customers can come to the Winter Wonderland Celebration formarshmallow roasting and live music, and children will have a chance to make their own trail mix between 11 a.m. and 2 p.m.
The first 100 people to the store Saturday will also get a free 64-ounce beer growler with purchase of 64 ounces of beer.
Sunday is the holiday open house between 11 a.m. and 2 p.m.