KNOXVILLE – Tennessee has announced a change in the Lady Vol basketball game designated as the “Live Pink, Bleed Orange” contest.

In order to take part in ESPN’s “Play 4Kay” initiative and to garner national exposure for the “Live Pink, Bleed Orange” game, UT has moved that promotion to the Vanderbilt home contest on Feb. 17. Tip-off vs. the Commodores is set for 2:30 p.m. Eastern time, and the game will be televised live on ESPN2.

The popular promotion previously had been scheduled for the Big Orange’s game against Ole Miss on Feb. 10.

The 2013 Play 4Kay initiative (formerly known as WBCA Pink Zone) is an opportunity for a nation of coaches to raise breast cancer awareness and funds for research on the court, across campuses, in communities and beyond. Since its inception in 2007, the Play 4Kay initiative has raised more than $2 million to support women’s cancer research. The Kay Yow Cancer Fund is the official charity of the initiative.


The late Kay Yow, former NC State women’s basketball coach, was a past president and founding member of the Women’s Basketball Coaches Association (WBCA), and a galvanizing voice for the WBCA. Yow was first diagnosed with breast cancer in 1987, and passed away on Jan. 24, 2009, after facing her third bout with the disease.

In her 38 years as head coach at the college level, Yow was one of only six Division I head women’s coaches to win 700 career games. Yow led her teams to 20 NCAA Tournaments, 11 trips to the Sweet 16, and a trip to the Elite Eight and Final Four in 1998.

For ticket information, go to or call 1-800-332-VOLS. For more information about Play 4Kay, go to