Friday, October 24, 2014 · 2:46 p.m.
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Some of the leaders and artists with Cleveland, Tenn., Regenerate Music Company (pictured above) said last year that the company's business model is unique in an evolving music industry. Now, leaders are looking forward to 2013. (Photo: Contributed)

A holiday video that has been seen more than 1.5 million times since Dec. 24 has a Chattanooga-area connection. 

The video, called "Puppy's First Christmas," features a cover of "Let It Snow" by Chris Garmon and Rusty Clanton from Regenerate Music Company, which is based in Cleveland. 

Garmon couldn't immediately be reached for comment Thursday morning, but he recently posted a 2012 recap on the business' Facebook page

He said 2012 brought the first Grammy nomination for a Regenerate artist. Click here to see information about the nomination. 

The year also brought more than 2 million YouTube views for Regenerate artists' songs, play on MTV and VH1, and plays on nationally syndicated radio, he said. 

"In 2013, we are turning our attention almost entirely to artist development because that is where our passion lies," Garmon wrote. "We can't wait to unveil our new artist development initiative. Be looking for it in early 2013, and have a safe and rewarding end to this amazing year." 

Click here to see last year's feature on the business. 

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