AREA203 Digital recently presented a check to the Chattanooga Area Food Bank, the funds for which were raised via the social media network Twitter.
For its holiday giving campaign, the agency offered to donate $1 each time its custom hashtag (#2HoHo3) was used, matching any donations given directly to the food bank in support of the drive. The result was 1,100 tweets from Twitter users during December and an additional $600 raised through direct donations.
The agency itself donated $1,739, for a total of $2,319. The food bank was able to turn this donation into 11,595 total meals for hungry Chattanoogans.
“This was such an innovative way to raise money for our organization,” Maeghan Jones, president/CEO of the Chattanooga Area Food Bank, said in a prepared statement. “By engaging others through social media, AREA203’s donation has definitely raised awareness of the hunger cause on a broader level than otherwise possible.”
Doug Freeman, president of AREA203 Digital, said that the company wanted to pick a recipient organization that could make a large impact in a short period of time.
“The Chattanooga Area Food Bank’s low per-meal cost of only 20 cents matched perfectly with Twitter’s fast-paced and engaged users,” he said in a prepared statement. “It allowed us to continue our commitment to be good stewards of the local community, while spreading the word about the food bank to countless individuals-all via social media.”
AREA203 has also made donations to the STEM school and the Cowart Place Association.