River City Company, along with other partners, is implementing new downtown maps, district banners and wayfinding signage downtown in order to make Chattanooga a more colorful and easier area to navigate.

Refurbished map kiosks are also being installed to further beautify downtown.

District banners, such as the ones pictures above, are reflections of what makes each area distinct. Banners are being crafted for the North Shore, Riverfront, Bluff View, City Center, MLK/UTC and Southside. Each one includes the name of the district plus artistic depictions of popular elements in each district, officials said.


Additionally, each banner will use Chatype, a font created last year specifically for Chattanooga.

Karen Estes, a local artist who participated in Art in Motion (a River City Company program along with Public Art Chattanooga and CARTA that wrapped CARTA’s free electric shuttles in local artists’ designs), created the artistic depictions.

“The Chattanooga community has a vibrant energy that really seems to think outside of the box . ‘color outside of the lines’ so to speak,” Estes said in a prepared statement. “My hope is that these banner illustrations reflect the energy and fun that make Chattanooga such a great place to live, work and play.”

The efforts to replace banners, kiosk maps and wayfinding signage have already begun, and completion is slated for this month. The project’s scope includes 412 banners, 56 wayfinding panels in 40 locations, and nine downtown maps and refurbished kiosks.

“Downtown signage and maps needed some refreshing,” Jim Williamson, vice president of planning and development for River City Company, said in a prepared statement. “We hope these upgrades will make downtown even more inviting while spotlighting the unique personalities each district exhibits and the variety downtown Chattanooga has to offer.”

River City Company has a long history of participating in downtown wayfinding and banners. They started their efforts in 2001 with partners like the city, the Tennessee Aquarium, the Chattanooga Area Convention and Visitors Bureau and the Hunter Museum of American Art. They have been involved with downtown banners since 1993.

Updated @ 2:11 p.m. on 2/5/13 to add photos of the updated banner designs.