Tuesday, November 25, 2014 · 4:50 p.m.

River City Company organizes downtown cash mobs

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Leaders of River City Company are organizing cash mobs to give small businesses a boost. 

A cash mob is when a group of people go to a small business on a designated day to make a purchase.

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Four cash mobs are scheduled in 2013.

The first will be Feb. 12 with subsequent cash mobs in April, June and August.

All cash mobs will be announced via the Chattanooga downtown Facebook page and Twitter page, @DowntownCHA, which River City Company operate.

“[A] cash mob is a great way to support our local businesses," Blair Waddell, River City Company’s retail recruiter, said in a prepared statement. "Our community is able to come together and rally behind stores and shops that make our city and downtown so unique. A win-win for both stores and customers, cash mobs provide additional revenue for the store, and customers walk away with rare treasures that can only be found in downtown Chattanooga.”

River City leaders are hoping people can buy something for about $20.

The location of the cash mob will be kept secret until the day before the event; then, leaders will spread the information via social media. 

Leaders said that cash mobs encourage people to shop locally, provide a boost in sales to a local business, and are an innovative way to market and publicize the store. 

“Current businesses should look for effective ways to expand their brand and reach new customers," Steve Hiatt, director of existing business development for the Chattanooga Area Chamber of Commerce, said in a prepared statement. "A cash mob is a memorable tool for doing just that and encourages Chattanoogans to support our established businesses."

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