Leaders with the USPS-which is struggling financially, losing $25 million a day-announced that the organization is launching a product line with apparel and accessories.

USPS leaders are partnering withCleveland, Ohio-based fashion apparel company Wahconah Group launch the line under the brand nameRain Heat & Snow.

The brand name is a play off the organization’s unofficial motto-“Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds.”

The agreement allows USPS leaders to leverage intellectual property and, they hope, make money from the products, officials said.

Under the licensing agreement with the Postal Service, Wahconah will initially introduce Rain Heat & Snow apparel and accessories for men with future plans for a women’s line.

The goal is to sell this product in premier department and specialty stores, according to a news release.

“The Wahconah Group is excited to be working with the U.S. Postal Service in launching this all-weather line of clothing,” Chief Executive Officer Isaac Crawford said in a prepared statement. “The products will build on the rich American history of this iconic brand, creating specialized apparel for consumers, at affordable prices, delivering something new and exciting that retailers can offer their customers.”