A yoga studio called BeYoga is the latest addition to Ooltewah mixed-use development Cambridge Square.

Owners Amanda Carmichael and Amy Mace of Mace+Carmichael, a Chattanooga-based public relations agency, are working with River Street Architecture on the design for the 2,500-square-foot studio.

“It’s something we’ve been talking about for a few years,” Mace said. “We had a couple of opportunities that came our way, but it wasn’t the right fit or right timing.”


Then, the Cambridge Square opportunity opened up, and it was the right fit.

Now, they’ve finalized the floor plan, are working on some interior design elements and hope to start construction in August.

Cambridge Square
In January 2012, leaders with The Lupton Company started sending out letters to area business owners and entrepreneurs in an effort to attract them to Cambridge Square, according to Nooga.comarchives.

BeYoga is joining Lupi’s, Southern Burger Company andIndependent Healthcare Properties’ corporate headquarters.

AndTedford Family Dentistryis slated to begin construction in late 2013.

Additional construction on the square is expected to begin in the next couple of months; and there are a number of other prospects working through leases now, but leaders aren’t ready to announce details, spokesman Jim Cheney said via email.

Carmichael andMace have been passionate about yoga for years.Carmichael is certified to teach, and Mace will take her certification course in August.

They want to bring a variety of yoga classes for a range of levels.

“One of the thing we’ve been saying is it’s yoga for everyone,” Carmichael said. “We really want to provide classes that can appeal to whatever your level is. It doesn’t matter how old you are. We want to have programming for children.”

They are planning a beginners series and special workshops for more advanced levels.

The studio will have a smoothie and juice bar and is located in a second-story space, overlooking the public square.The studio will also offer child care during classes.

And there will also be a retail component, where the duo will sell yoga gear.

The services and prices will be comparable to yoga that’s found in downtown Chattanooga.

“Some [studios] are more expensive,”Carmichael said. “We’re not going to be at the higher end.”

The duo wants to create a welcoming, fun atmosphere where people can exercise and be healthy. And the vibe developing around Cambridge Square is ideal for that, they said.

Part of the original Cambridge Square plan was to bring the vibrant, close-knit feel of downtown to Ooltewah. And the women said that’s happening.

“One of the draws to Cambridge Square was just the selectivity in choosing tenants,” Mace said. “They are choosing more locally owned kinds of businesses. And there is a kind of vibrancy. There’s always that energy going on downtown. And Cambridge Square has that energy, too.”