Sen. Lamar Alexander’s re-election campaign released a new television ad Monday.

It hits the bullet points of the two-term senator’s résumé. It mentions his storied walk across Tennessee, as well as his courtship of auto manufacturers. Though the one-minute spot hits a few conservative talking points at the top, the bulk of the ad seems aimed more at the general electorate than primary voters.

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Alexander campaign ad: “Standing Up for Tennessee”