The Salvation Army will kick off its Share the Warmth Campaign earlier than ever because of the below-freezing temperatures expected to hit the region later this week. (Photo: Contributed)

The Salvation Army is seeking donations of toiletry items, coats, gloves, coffee, snack cakes and more to provide for those in need during the upcoming cold snap predicted in the region. 

The overnight emergency shelter will be open later this week to accommodate those who need shelter from the below-freezing temperatures, and the organization needs the public's help to raise supplies necessary to house so many individuals. 

Hotel-sized toiletries are best, officials said, and new space heaters are also needed to give to low-income residents. 

"We want to keep people safe and protected from below-freezing temperatures," Maj. Al Newsome, Chattanooga Salvation Army area commander, said in a prepared statement. "Our social services offices have been inundated with phone calls for small heaters from low-income residents trying to stay warm. We need the community’s help with this earlier than ever before."

Monetary donations are welcome, as the organization also helps low-income residents with high utility bills. Donations can be made in person at 822 McCallie Ave. or by calling 1-800-SAL-ARMY. Click here to make a monetary donation online.