Georgia Winery owners are in the process of remodeling and expanding their tasting bar toaccommodate their growing customer base.
“We have experienced rapid growth since signing on with Athens Distribution in 2010,” Georgia Winery manager Tara Taymore said. “This has enabled customers to purchase our sweet, Southern wine at local wine shops inChattanooga.”
Georgia Winery partnered with Empire Distribution, whose territory expands across the entirestate of Georgia, in 2014. Leaders also changed their logo and updated their labels.
“Now, we are working on upgrading our home base with this current remodel,” Taymore said.“This will create a more pleasurable experience, draw people into Chattanooga and offer ourlocals a place to come enjoy.”
The winery is located just over the Georgia line in Ringgold at6469 Battlefield Parkway.
Taymore said Georgia Winery’s initial plan was to increase bar space after outgrowing theexisting bar.
Leaders had already been testing ideas about what foods customers could eat on the premises and offering wine by the glass. They added those options about four years ago.
“And sincecustomers do want the ability to come hang out, enjoy a glass of wine, bring family and friends,and stay a while, we decided to add in seating to our tasting room,” she said.
Taymore said the new tasting room will provide a more upscale and relaxing environment fortheir customers to enjoy.
Once the remodel is complete, the tasting bar will have room for up to 60 people, who will have access tocheese plates, craft beer and premium wine tastings, Taymore said.
“We hope tooffer wine-infused desserts made on-site, local scrumptious baked goodies and much more,” she also said.
The tasting room remodel began in February and will be completed with a grand reopening April 21.
“As we market more sweet, Southern wine, morepeople are becoming brand loyal and are die-hard Georgia Winery fans,” Taymore said.
Events and background
Georgia Winery holds three large charitable events: Spring Wine Fest, Luau Wine Fest andGrape Stomp.
Smaller events hosted are ladies nights out, paint and sip parties, happy hours and a Christmas open house.
“These events are not a huge moneymaker for us, but they are fun and people enjoy them,”Taymore said. “A lot of planning goes into all of our events. Planning takes from a couple of months to a year in advance.”
Georgia Winery currently does not host private events or weddings, but leaders hope to be able to offer those services in the future.
Taymore said Georgia Winery has been a family-owned business since her grandfather startedthe business in 1983.
“My mother, Patty, ran it under him for roughly 10 years before standing on her own,” Taymoresaid. “We have three family members working full time: Adrian Prouty, Jesse Taymore andmyself. Patty Prouty is still heavily involved.”
Meg Ferguson graduated from the University of Tennessee at Chattanooga withtwo bachelor’s degrees in English: creative writing and communication. She served for three years on The University Echo, the student newspaper of UTC, as a staff writer, assistant news editor and managing editor. She currently works full time at Unum in their Leave Management Center as an FMLA specialist, where she is responsible for processing complex FMLA policies and practices. In her spare time, Meg loves to enjoy Chattanooga’s outdoors and local restaurants and participate in Chattanooga’s running events.