Chattanooga digital marketing agency Nooga Labs is using local company Text Request to increase business.
Consumers can call and can usually email a business, but Text Request allows customers to send texts to businesses and allows those companies to manage the conversations easily.
Nooga Labs owner David Hunter said that using Text Request is boosting engagement and creating business for his company.
It's helped Nooga Labs capture potential business through search engine optimization, he said.
"When you search for 'Chattanooga SEO services' or 'SEO company near me,' we’re not the first website that pops up," Hunter said in a prepared statement. "But what we are, and what’s just as important, is the first business to respond to potential customers."
People searching online for the right company are likely going to check out a couple of possibilities before making a decision, he said.
So speed of response time to potential customers is important. And being the company that is easy to communicate with is also significant, he said.
Instead of calling and not getting an answer or emailing and waiting an hour for a response, Nooga Labs can respond to a text within three minutes and customers get personalized responses.
"On our home and contact pages, we let people know that they can quickly start the conversation with us through text," he said. "And since 60 percent of all online traffic occurs on mobile devices, that ability for them to text us directly is huge."