Organizers have picked 10 finalists to pitch at this week’s Will This Float? competition.

The finalists will compete before a panel of three judges and audience members, who will cast votes to determine the winners in three categories: Best Overall, Best Music/Entertainment Idea and Best General Business Idea.

At the event, which is scheduled for Thursday, each finalist will get three minutes to pitch their idea.


A brief question-and-answer session with judges will follow each presentation.

If you go

What: Will This Float?

When: Thursday, Dec. 10, 6-10 p.m.

Where: Revelry Room, 41 E. 14th St.

How much: $7 in advance or $10 at the door

For more information: Click here

Audience members will have an opportunity to vote for their favorite ideas at the end of the event, with their collective feedback weighing in at 25 percent of the final decision.

Judges will vet candidates according to a set offive assessment criteria.

Of the 10 finalists, six will present business ideas focused on music and entertainment, which is the theme of this year’s Will This Float? competition.

The other four will pitch in the general business category.

The winners of the awards for Best Music/Entertainment Idea and Best General Business Idea will each receive a $250 cash prize and 10 hours of free business services from both Chambliss Startup Group and Henderson Hutcherson & McCullough.

In addition, the two most outstanding entertainment category entrepreneurs will receive access toSoundCorps features at its quarterly professional development events.

The recipient of the award for Best Overall will earn a $1,000 cash prize and a $500 voucher from Forum Sherpas, as well as 10 hours of free business services from Chambliss Startup Group and Henderson Hutcherson & McCullough.

Will This Float? is an event established in 2010 by The Company Lab that “celebrates the spirit of entrepreneurship in Southeast Tennessee,” according to a news release.

Over the past five years, the event has showcased about 47 entrepreneurs who have raised nearly $6 million in combined capital.

The event attracts an average of 400 attendees annually.

A number of notable entrepreneurial successes have grown out of Will This Float?, including SupplyHog, NODEandRootsRated.Click hereto learn more about the competition.

Music/Entertainment Idea
-RadARis an augmented reality platform that helps venues promote their music and allows users to find new artists and upcoming concerts.

-River City Music Managementis a music management and artist development agency that helps artists allocate their financial resources to improve their work and brand value.

-Southside Stringsis a musical instrument maker that creates high-quality instruments designed with 3-D modeling and CNC woodworking technologies.

-StoneOnAiris a new FM/multimedia platform radio show that focuses on the arts, music and entertainment in Chattanooga.

-Undagroundis a 24/7 artist-powered streaming application that bridges the gap between the music scene and the community through live and on-demand shows.

-XCeed Eventsis an event production company that works to amplify the presence of minority-based arts in the Chattanooga community.

General Business Idea
-CPR Lifewrapis a durable, plastic CPR support product that provides simple CPR instructions for people with little or no CPR training.

-Get Seatedis a mobile app that lists participating restaurant wait times for young professionals.

-TrailDropsis an outdoor nutrition company that provides serious trail hikers with customized meal packages for food resupply on long-distance backpacking trips.

-Weekly Figis a local online farmers market that specializes in home delivery and meal planning, enabling customers to save time on grocery shopping and researching recipes.