Chattanooga's McKenzie Arena will host a major Professional Bull Riders event for the first time this fall.
The Sean Willingham Invitational—set for Oct. 1—will be PBR's first visit to the Chattanooga market.
Named after PBR veteran and Summerville, Georgia, native, Willingham has been a professional for 17 years and is currently ranked 115th in the world.
Tickets will go on sale Aug. 1 at 10 a.m. via the McKenzie Arena box office. Prices are $15–$75.
A newcomer to the sport? The concept is action-packed and enthralling for spectators. Riders must attempt to stay on a bull—which averages between 1,600 and 1,700 pounds—for eight seconds. The sport is known for its high risk and has been dubbed "the most dangerous eight seconds in sports."
Watch Willingham get tossed by a bull called Cowboy Up during the 2015 Performance in Action Invitational in Billings, Montana:
According to a release on the event, fans will witness two rounds of competition before a champion is crowned at the end of the night. Each bull rider will face one bull during the first round, and the top 10 riders will advance to the finals. A winner will be the rider with the highest-combined score from both rounds.
"I'm excited about this amazing opportunity to bring a PBR event to Chattanooga," Willingham said. "I grew up in this area, and it's been a dream of mine since I started bull riding."
Since 1992, PBR has grown to become an international professional bull riding organization with more than 1,200 cowboys as members.
The event will also mark the first time dirt will be used at McKenzie since 2003.