OddStory will have three flagship beers, which are shown here. (Photo: Contributed)

A local father-son duo is opening a new brewery on Martin Luther King Boulevard. 

Jay Boyd has the brewery skills, and his father, Bryan Boyd, has the business background. Renovations on OddStory Brewing Co. start Monday.

That should put the business at a mid- to late October opening, Jay said.  

The family is from Alabama, but Jay went to Covenant College before moving to Vermont for brewing school.

Bryan operated a business for 10 years in Alabama. But once the duo decided to open the brewery, Bryan sold his shares and committed to the new venture. 

"When we decided we wanted to start a brewery, the biggest question was, 'Where do we do it at?'" Jay said. "We decided [Chattanooga] would be a great place. It's growing. It's a cool, fun city, and the brewery scene is just starting. We thought it'd be cool to be a part of it." 

They've leased a building at 336 E. Martin Luther King Blvd., and the space is about 4,000 square feet. The taproom will be about 1,100 square feet and will hold between 80 and 90 people, Jay said.

The duo is putting about $400,000 into the project. 

"Our plan of attack is to have three flagship beers that we always have on tap, and produce and try to sell to bars, restaurants and growler filling stations," he said. 

The three mainstays will be a Belgian blonde that's brewed with fresh ginger, a German Vienna lager and an American pale ale.

Although they will likely sell to restaurants, their main focus will be on in-house sales.

"We are putting a lot of time and money into the build-out of our taproom," Jay said. "It's going to be a cool, unique space."

They are planning long tables and no televisions in an effort to promote conversation. 

"Instead of TVs, we are going to try to promote live, local musicians," he said. "There's also a storytelling group we've talked to and an American music class that [are] looking for places to go. To get involved with some of those things will be fun and bring another unique twist to our taproom."

Although they originally had their sights set on the Main Street area, community leaders directed them toward the up-and-coming MLK corridor, which is drawing more investment lately and is the object of plans for more in the near future. 

As soon as the Boyds signed their lease, they spoke with Melanie and Joel Krautstrunk, who are the owners of Hutton & Smith Brewing Co., located at 431 E. MLK Blvd.

Jay said they are all of the mindset that "a rising tide lifts all ships," and with The Bitter Alibi just down the street, maybe the MLK area can become a sort of "beer alleyway."