Chattanooga entrepreneur Chris Cummings pitched to a group of judges that included entrepreneur and "Shark Tank" judge Daymond John, who is pictured above with Cummings. (Photo: Contributed)

Chattanooga startup Pass It Down has announced a strategic partnership with the International Storytelling Center. 

The International Storytelling Center is a cultural and educational institution aimed at improving the world through storytelling. 

Pass It Down is a new, award-winning digital storytelling platform that allows users to document anecdotes and memories through video, audio, photos and text. 

The International Storytelling Center hosts the National Storytelling Festival, and this year, leaders with Pass It Down and the festival will run a joint digital storytelling campaign, according to a news release. 

More than 75,000 in-person and online festival attendees will be prompted to share their memories using the Pass It Down platform via this link, creating a huge multimedia collection of unique stories.

"We are proud to partner with the International Storytelling Center and the National Storytelling Festival," Pass It Down founder Chris Cummings said in a prepared statement. "What we are really excited about is the opportunity to see 75,000 people share their story about a single question. This is the beginning of millions of people sharing their stories, their successes, failures and turning points—archiving life’s greatest lessons online."

The three-day celebration of oral traditions from around the world is the flagship event of its producer, the International Storytelling Center.

The festival runs October 7–9, with regular programming scheduled from 10 a.m. to 10 p.m. Friday and Saturday, and 10 a.m. to 4:30 p.m. Sunday.