Earth Fare's new Hixson location is opening Wednesday, and leaders said the company's commitment to the local community will be apparent that day.
The Hixson High School marching band and cheerleaders will be on-site, and the school's principal will be handing out apples to customers. For every apple he hands out, $1 will be given to the school.
What: Earth Fare grand opening
When: Wednesday, Nov. 2, 6:45 a.m.
Where: 5414 Hixson Pike
Regular store hours: 7 a.m.–10 p.m.
Connecting with the community is one part of what President and CEO Frank Scorpiniti hopes will make the new store successful.
It's opening in the former Harvest Grocery location at 5414 Hixson Pike. Harvest Grocery, which was also a natural foods store but was locally owned, lasted less than a year in that location. Owners said it didn't draw in enough shoppers to sustain the business.
Scorpiniti talked about the store's program that allows select local vendors to have products in the store. The community advisory board is another way leaders are working to connect with the area. The board is a group of local residents who provided feedback to store leaders about what they wanted from the new Earth Fare location.
"It's the fine-tuning that makes it special," Scorpiniti said.
Mayfly Coffee, Vienna Coffee, Alchemy Spice Co., Barley Bones and Bluff View Bakery are among the 38 area businesses that will have products in the store.