Sports Barn owners have invested about $250,000 in bringing a new cycling trend to its three locations.
“We started looking at this a couple of years ago,” Managing Partner David Brock said. “Soul Cycle … has been a revolution in the last five to seven years in major markets, and what people have done is create these really incredible boutique studios with cool music and visuals and technology.”
In Soul Cycle-style classes, participants see how their performances compare to others in the class. The results are displayed on a screen.
The mood is set in the room during the class with darker lights and high-energy music, Brock said.
The Sports Barn team bought new bikes as part of the investment and branded the classes Cycle 45.
“If you’re in a room with 15 other people, all the results are displayed on a screen so you’ll know if you’re No. 1 or No. 15,” Brock said. “It creates a lot of competition and fun … It gives you instant feedback you can use to improve your own times and performances.”
The new cycling classes are already available at the downtown location, start today at the Hixson location and should be available at the Brainerd location at the first of the year, Brock said.
The investment is an effort to provide a fuller experience for members by offering both a traditional gym environment and a boutique environment, Brock said. In 2014, the sports club added barre classes for the same reason. And boutique-style yoga classes are also available.
Some larger clubs have seen members leave for the smaller boutique experience, Brock said.
“We saw that and started to try to create that boutique experience within our greater footprint,” he said. “We are essentially going head to head with all the [smaller] studios and still maintaining a club environment with the weights and pools.”
Potential members can try the club for free with trial passes, Brock also said.
“We are continuing investing in the business and trying to bring our members the best of all these different options,” he said. “You get a lot here.”