When people eat your sandwiches, do they bow down to worship after the first bite?

Mindy B’s Deli is hosting their fifth annual Mindy B’s Sandwich Throwdown this month. Round one, sandwich recipe submissions, is now in progress, with the winning creation (based on your votes) securing a spot on the menu for the year.

Recipes can be submitted through Jan. 18 here.


Round two will consist of the top three sandwiches being put on the menu for the week of Jan. 23-27. Customers can vote for their favorite sandwich by purchasing it at the deli.

The overall winner will be determined by the number of sandwich sales during the week. Mindy B’s various social media platforms will update the count daily.

The winner will be announced Jan. 30.

The contest originally served as a way to create awareness of the deli. But in five years, the contest has grown into an annual tradition.

Past winners include “The Buddy” from Brendan Hawks and both “The Rock Slide” and “The Rockefeller” by Chris Grant.

The 2016 winner was “The Chattahooligan.” The Chattahooligans are the organized supporters of the Chattanooga Football Club. A member known as Lucha Nooga created the sandwich using buffalo chicken salad, blue cheese, spicy slaw and bacon on Bluff View Bakery sourdough bread.

Lucha Nooga has already submitted another sandwich creation for this year’s showdown called “The C.F.C.,” a cranberry feta club.

Click here to view sandwich submission thus far.

Mindy B’s Deli is open 10 a.m.-3 p.m. Monday through Friday and is located at 828 Georgia Ave.