Three commercial tenants will be joining downtown’s newly renovated Tomorrow Building.
Jack Brown’s Beer and Burger Joint, Southern Sqweeze, and Palace Picture House are all set to open on the building’s ground floor in the spring.
The Tomorrow Building, which is owned by Lamp Post Group, also has a co-living residential component with 39 studio apartments, eight or nine of which have been rented out, Lamp Post Properties President Tiffanie Robinson said.
“The vision for the property was to create a really great building that would be fully animated with interesting community concepts, but also be filled with people who are interested in doing great things in Chattanooga,” Tiffanie Robinson said. “We want it to be a destination for people at all hours of the day, and we want to be a big part of the revitalization of Patten Parkway.”
Each space the new tenants occupy is about 2,000 square feet. And leaders are in talks to lease the final 400-square-foot commercial space.
Jack Brown’s Beer and Burger Joint
The southwest corner of the building, with entrance from the old Yesterday’s door, will be home to Jack Brown’s Beer and Burger Joint, which is a Virginia-based burger restaurant that heavily features craft beer.
This will be Jack Brown’s 10th location and third in Tennessee.
Co-founder Aaron Ludwig said that Chattanooga has long been on his radar.
“We also love the history of the Tomorrow Building, especially because it was home to the legendary Yesterday’s for so many years,” he said in a prepared statement. “We only open in old, historic buildings. They have the character and architecture that matches our unique approach. Then, when you throw in the geographic proximity to our other locations, we knew Chattanooga and the Tomorrow Building were going to be a perfect fit.”
The restaurant has more than 100 craft beers, and Robinson, who has visited another location, said the price points are affordable.
Chattanooga juice bar Southern Sqweeze will relocate their Miller Plaza location to the middle portion of the ground floor of the Tomorrow Building.
The new space is nearly double the size of the current location, Robinson said.
Southern Sqweeze owner Kelsey Vasileff said the new space offers much-needed room for the business, and she said the Tomorrow Building is “wonderfully innovative.”
“We’re so passionate about educating and informing as many people as possible about how they can incorporate healthier options into their [lives], so it was a no-brainer,” she also said in a prepared statement.
Southern Sqweeze also has a North Chattanooga location.
Palace Picture House
The third ground-floor space will be a temporary location for Palace Picture House, which will be the permanent theater for the Chattanooga Film Festival.
The space will also house a gallery component entirely run and curated by local artists.
Palace Picture House is owned and operated by Chris Dortch and Rose Cox, who also ran Cine-Rama at its Southside location and organize the Chattanooga Film Festival.
“To us, one of the greatest parts of living in Chattanooga is how forward-thinking it is,” Dortch said in a prepared statement. “The entire idea of the Tomorrow Building and what it represents for the growing community of young professionals, creatives and creators in this city is something we actively sought to be a part of.”
Palace Picture House will be in the Tomorrow Building temporarily to keep the momentum of Cine-Rama-which was an incubator art house theater-going. Cine-Rama had been housed at 100 W. Main St.
The theater’s owners will announce plans to open in a permanent location this spring, and leaders aim to open that space this year.
Disclaimer: Nooga.com‘s parent company is Lamp Post Group, but editorial decisions for this publication are made independently of Lamp Post Group.
Updated @ 8:08 p.m. on 1/14/17 to correct a factual error: The second location of Southern Sqweeze is in North Chattanooga, not Riverside, as originally reported.