Bridge Innovate will be hosting a workshop aimed at teaching participantsa problem-solving model called design thinking.

Developed by global firm Ideo, design thinking involves a creative approach to problem-solving and draws on tools that designers use.

“Our immediate reaction is to jump to conclusions,” Collin Young, client services manager at Bridge Innovate, said. “Design thinking is not necessarily about jumping to conclusions. It’s about getting to the root of why something is happening.”


Coca-Cola, IBM and Capital One are all companies that claim to use the method.

The upcoming workshop has been split into two halves. The first is a “crash course” that focuses on teaching the fundamentals of design thinking. The second half centers around applying design thinking to a real-life scenario so that attendees can use the information right away.

“When you learn, the biggest challenge is about what to do with [the knowledge],” Young said. “It’s like having a lot of book knowledge, but not knowing how to apply it.”

The workshop is aimed at anyone who is looking to be a better professional, whether that’s a college student looking forward to a career or someone who is already part of the workforce.

“The gist is to give someone the full breadth of design thinking,” Young said. “It’s about, ‘How do I think innovatively about solutions that help people instead of basing it off of my own knowledge?'”

Both workshops will be held March 18.

Attendees can decide to come for just the first workshop or stay all day.

The price for is $325 for a half-day and $600 for the full day. Lunch is included.

Discounts are available for college students and educators.

To sign up for the workshop, click here. To learn more about Bridge Innovate, click here.

Alina Hunter-Grah is a contributing writer. She is also currently attending UTC, where she is the news editor for the school newspaper, The University Echo. Alina is also the Chattanooga correspondent for 2nd & Church, a literary magazine based out of Nashville.