After going into business for herself in 2010, local attorney Jennifer K. Peck is rebranding her practice to reflect the firm's growth in recent years.
The Law Office of Jennifer K. Peck has changed its name to Peck Legal Group PLLC.
"At the beginning, it was just me," Peck said. "Then, as I added [other attorneys], I thought it was slighting them; I didn't think it gave them as much credibility as they deserved [to have only my name on the business]."
Since opening, the firm has added two attorneys, Natalie H. Cropp and Megan Williams, along with three other staff members.
The rebranding, which includes a new logo and website design, is also meant to reflect broader legal service offerings, as well as the firm's vibe, which isn't like a typical law office, Peck said. The feeling she wants to convey is welcoming, personal and not stuffy, she said.
Peck Legal Group is located in North Chattanooga at 201 Frazier Ave., Suite F, across from the walking bridge.
Venturing out on her own after a couple of years working for another attorney after law school was "terrifying," Peck said.
She was nervous that business wouldn't come, so she took a lot of appointments in juvenile court. She'd go to the courtroom and wait for someone who needed an appointed attorney, she said.
She also spent that time learning; she watched how other lawyers argued and how judges ruled.
Later, she started doing mediations and outgrew her original office space, so she moved to where her current office is on Frazier Avenue.
Attorneys from the firm represent clients facing criminal charges, real estate issues, personal injury matters, reproductive rights and more.
Starting off with family and juvenile cases—such as custody and divorce situations—shaped the way Peck approaches cases.
She develops trusting and caring client relationships by investing time in fully understanding and getting to know each client, she said.
"I think that became my approach because of the type of law I started doing," she said.
She hasn't highlighted this fact, but the firm is currently all female.
That was a coincidence, but it's one that Peck said is special.
"I just picked the best and brightest," she said. "What's impressive about it is not that we meant to be [all female] but [instead that] this is who is the best and brightest."