The Chattanooga area's most unique lodging opportunity is adding another treehouse to the roster soon.
Treetop Hideaways—located at 576 Chattanooga Valley Road—has announced plans to partner with Dove on a second treehouse lodge on the property.
Elements Treehouse will be officially announced at an event April 22 at the property. Founders Enoch Elwell and Andrew Alms will partner with Dove Men+Care Elements on the treehouse to highlight the product line's "nature-inspired" men's products.
Festivities begin at 5:30 p.m. and continue until 10, and include property tours, construction tours, build demonstrations, an herb planting station, food, a bonfire and s'mores.
Click here for the event page.
Representatives from Dove Men+Care will be at the event offering samples. The line of 11 new products includes body washes, body bars, deodorants and shampoos.
Click here for more information on the Elements line.
Treetop Hideaways opened in 2015 following the completion of the first treehouse lodge. Available on Airbnb, the treehouse is meant to be "part glamping, part camping," with all the creature comforts you'd expect from a hotel. According to Airbnb, the treehouse is sold out for April, and only a few nights remain for May.
For the new treehouse, Alms and Elwell worked with Dove representatives and master builder Pete Nelson (of "Treehouse Masters") on the design. The theme of the design is meant to help promote Dove's Elements line in a natural environment.
Design features include charred wood paneling and a living sage wall on the exterior. The bathroom will incorporate charcoal, clay, minerals and an open-air skylight. Earth tones will be featured.
"We had been thinking about building another treehouse, anyway," Alms said. "Dove approached us and asked [us] to help release their new Elements line. They wanted to find people who were already doing it … people who had a brand inspired by nature. As they looked around the country, we stuck out as one of the clear examples."
Treetop Hideaways will completely own the new treehouse. As part of their partnership with Dove, the company will invite guests to visit the treehouse to "help bolster their ability to talk about the products," according to Alms.
Click here to view photos of the first treehouse.
Updated @ 12:23 p.m. on 4/13/17 to correct a factual error: The original story contained a quote from Alms that indicated Treetop Hideaways would become a "tourist accommodation" with the addition of a second treehouse. That statement was omitted from the article.