A Chattanooga-based jeweler and business owner will star in an upcoming reality show about the business.

Rick Davis, owner of Rick Davis Gold and Diamonds on Brainerd Road, has partnered with Nashville-based production company CJM on a "multimillion-dollar production and media contract," according to a Facebook announcement Wednesday.

"America's Jeweler" will be available across the United States and Canada. Production has already started, and episode dates will be announced at a later time. The show will be 30 minutes in length and produced in Chattanooga.

The show pitches Davis as an everyman jeweler, offering segments about buying gold and diamonds, jewelry appraisals, how to avoid overpaying for jewelry and insight into Davis' 41-year career.

Davis said producers came to him with the idea for the show. He said somebody happened upon an episode of "Talking Gold," a show Davis hosted for four years on UCTV 265 in North Georgia. 

"Rick's knowledge and warm personality come across so naturally, he's just built for television," CJM President and Executive Producer Jeff Moseley said in a prepared statement. "When I saw him on his local show ... I knew we had a winner."

Watch an episode of "Talking Gold" below.

Davis said "America's Jeweler" will be similar in format to "Talking Gold," but on a much larger scale.

"It's a no-nonsense show about buying and selling diamonds," Davis said. "A lot of people go into big chain stores, and they don't have any idea what they're buying, how it's made, how it's assembled and if they're getting a good deal or paying 10 times what it's worth."

"America's Jeweler," according to Davis, will offer educational insight into what can be a complicated business for consumers to understand. Similar to "Pawn Stars" and "Hardcore Pawn," the show's segments will feature Davis interacting with customers.

"We'll be filming segments with me doing deals right at the desk," he said.

CJM is known for shows such as "Nashville Insider," "Inside Music Row," "Country Fix," "Bluegrass Ridge" and more.