Republican Tennessee governor candidate Randy Boyd and his team have launched the first paid advertisement of the 2018 gubernatorial campaign.

The statewide digital buy is designed to introduce the Knoxville businessman and state’s former Department of Economic and Community Development commissioner to more than 500,000 proven Republican primary voters across the state, according to a news release.

The ad will runover the next two weeks on multiple digital advertising platforms, including Facebook, YouTube and Twitter; search engines and state news media sites; and at


“Our objective with this ad is to simply begin introducing Randy and his story to the thousands of Tennessee voters who have not yet had the chance to meet him,” Chip Saltsman, CEO of the Boyd campaign, said in a prepared statement. “In just the first six weeks of the campaign, Randy has already made campaign stops in more than 30 Tennessee counties, so this initial advertising introduction is just one of many ways he will be connecting with and communicating early with voters.”

Former Nashville mayor Karl Dean, a Democrat, will also seek the governorship.