Bellhops has launched a pilot program in an effort to be more eco-friendly. (Photo: Staff)

Chattanooga-based moving company Bellhops is partnering with Ikea for a pilot program aimed at making relocating more eco-friendly. 

"Plain and simple, the traditional moving industry uses way too many cardboard boxes," Bellhops President Cameron Doody said in a prepared statement. "That’s why we’re testing a greener alternative using reusable bags and plastic bins."

The program, Bins and Liners, allows qualifying Atlanta customers who book moves online the option of using Ikea's iconic Frakta bags instead of cardboard boxes. 

Customers who choose to participate in the pilot will be able to purchase up to 20 Ikea bags at the Atlanta Ikea location or online via Amazon.com. 

"The trucks arrive with the Bellhops crates, the customer will have already prepacked the Frakta bags ready to move, and then the bellhops just transfer the bags into and out of the Bellhops crates," company spokesman Kyle Miller said via email. "Not only does it make the process greener, we also believe it will make the process quicker."

Bellhops originally tested the idea in Chattanooga for a six-month period before moving to Atlanta to try it in a larger market. 

Miller said that Atlanta was a natural fit for moving forward with the pilot.

"Our moving services have more than doubled in the Atlanta area, and Atlanta is also the home of the closest Ikea in relation to our headquarters, which allows us to test in-store pickup," he also said. "The new metric for success in Atlanta is gauging the customer's willingness to opt in and purchase bags over boxes. This will help us further gauge demand and growth potential."

Qualified customers are those who book a local move, including a truck, in Atlanta at least seven days in advance. 

If at least 10 percent of qualified customers opt in the Bins and Liners pilot program, Bellhops will start looking at possible expansion into the company's other 20-plus cities across the country. 

Currently, Bellhops only makes a marginal amount of money on this process through the company's Amazon associates account when bags are purchased online.

"From its inception, this has been about developing a program that encourages use of more eco-friendly options when moving, enhancing our goal of making moving smarter and easier," he also said. 

Disclaimer: Nooga.com's parent company is Lamp Post Group, which has a business relationship with Bellhops. Editorial decisions for this publication are made independently of Lamp Post and Bellhops.