Waterhouse Public Relations has expanded its company with the addition of Amanda Plecas, who will serve as the vice president and chief creative officer.
"As a globally recognized and accredited public relations professional, Amanda is a valuable asset to our team," Waterhouse Public Relations President and CEO Albert Waterhouse said in a prepared statement. "She has a diverse experience base and relationship-minded approach."
Plecas will be responsible for setting the vision and overall focus of the agency's strategic and creative services, according to a news release. In this role, she will oversee the development of public relations and marketing communication strategies for a variety of clients.
With more than a decade of professional experience in public relations, Plecas has earned several awards for clients in the areas of brand management, education partnerships, media relations and strategic community relations, according to the news release. She was a top finalist for PR News’ international award for 2016 Corporate PR Professional of the Year.
"Her track record of driving award-winning communication initiatives has shown her versatility, strategic thinking and public relations acumen," Waterhouse said.
Plecas holds an accreditation in public relations from the Public Relations Society of America, according to the news release. She is a certified public information officer and is licensed in organizational compliance and ethics. She has a master’s degree in rhetoric and composition, as well as an undergraduate degree in writing, from UTC. Plecas is also a graduate of Leadership Chattanooga.
Outside the agency, Plecas is a part-time faculty member at Lee University in Cleveland, where she teaches public relations writing and crisis communication courses, according to the news release. She has served local nonprofits on a variety of boards and committees, and is a regular guest lecturer at local universities.
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