The Skin + Brow Room recently opened its third location.
And she occasionally heard comments from people who didn’t want to drive to the downtown areas, so she’s opened the third location in East Brainerd at 1919 Gunbarrel Road.
Clients can get facials, chemical peels, face and body waxing, lash and brow tinting, and eyelash extensions there.
When West opened her first store about four years ago, lash extensions weren’t as popular.
“It’s grown exponentially,” she said of that service. “People are more comfortable with the service, and the materials we use have gotten so much better. We do a ton of lash extensions.”
At the new location, which has the most treatment rooms of the three locations, West also offers microblading, which is a form of semipermanent tattooing done to enhance brow shape.
This service is also available at the Southside store, but not the North Shore location.
At the Gunbarrel location, clients can also get microneedling, which is a skin rejuvenation treatment that can help with the effects of aging or scarring.
It’s less invasive than a laser treatment, West said.
“It helps the body rev up the generation of skin,” she said.
Although each location is a little different, West aims to provide a comfortable environment clients will be happy to come to at all her shops.
And she said the new year is a good time to take time for self-care. In addition to peels and other treatments, Skin + Brow offers products to use regularly.
“[People can] start the new year with a good home care regimen,” she said. “That’s where people really fall short. People spend hundreds on dinner … but you wear your skin every day. [A good home regimen is] an investment, but it will pay off.”