A local young professionals group has rebranded and refocused its mission.
Formerly the Young Professionals Association of Chattanooga, the group has rebranded and dropped the “Association” from the name. Now, the organization is simply the Young Professionals of Chattanooga, YPC.
With the new name comes a new logo—a torch that uses elements of the Tennessee Aquarium in the design—and a more defined emphasis in three major areas.
“We were wanting to focus on more professional development, networking and community involvement,” YPC President Graham Harrell said.
Although the organization has long provided resources and opportunities in these areas, leaders have recently regrouped to make sure they are offering value to members.
“There was always a loose focus, but I don’t think there was a lot of definition,” he said.
For example, under the professional development umbrella, the organization has offered Protégé Chattanooga, a nine-
The organization also hosts monthly professional development lunches, but leaders are working to offer events beyond those.
For example, YPC is part of the Chattanooga Area Chamber of Commerce’s foundation, and Harrell said he wants to utilize that relationship more.
The organization is working to connect its members with senior chamber members for professional development changes, he said.
YPC is also promoting its networking opportunities, such as after-hours meetups.
Harrell said the organization can’t compete with every happy hour event in town, but YPC aims to provide a safe, low-pressure networking space, and the group is working with locally created app The House to capitalize on potential discounts.
For the community involvement component, YPC is helping high schoolers create their first résumés.
The new torch logo represents that YPC members are both carrying on for past leaders and preparing to hand off their energy to a younger generation.
“We are really excited about our new branding and the message and the torch we are able to carry with that,” he said.