Gerber announced the winner of the 2018 Gerber Baby contest this morning, and he’s from Dalton.
Eighteen-month-old Lucas Warren was chosen as the winner of Gerber’s eighth annual photo search from more than 140,000 entries.
As the face of the brand for 2018, Lucas will be featured on the brand’s social channels. He will also receive a $50,000 prize, which his parents plan to put toward his education.
“Lucas’ winning smile and joyful expression won our hearts this year, and we are all thrilled to name him our 2018 spokesbaby,” Gerber President and CEO Bill Partyka said in a prepared statement. “Every year we choose the baby who best exemplifies Gerber’s long-standing heritage of recognizing that every baby is a Gerber Baby, and this year, Lucas is the perfect fit.”
In 2017, the logo was refreshed to pay homage to the original black and white sketch of the first Gerber Baby, Ann Turner Cook.
Gerber launched its photo search in 2010 and has continued celebrating babies and toddlers every year since.
Photos and additional information can be found here.