Founded in 2012 by husband-wife duo Devan and Morgan Kline, Burn Boot Camp is a national fitness concept where like-minded women can come together and work out. (Photo: Contributed)

A new local Burn Boot Camp franchisee brought the business to Chattanooga after falling in love with the concept and seeing potential in the local market.

“After doing research on Chattanooga, fitness is huge here—it’s a booming industry,” franchisee Amber Miller said. “It’s also rated one of the top cities for entrepreneurship, which is huge.”

Miller’s friend had been asking for months if she’d try out a North Carolina Burn Boot Camp.


“I was seeing her progress and seeing all her buddies changing and I thought maybe I’ll give it a shot,” Miller said of trying the gym that focuses on workouts for women. “After two weeks I fell in love with the program, the trainers, the women, the community.”

Before joining, she was content spending an hour on the treadmill while listening to a podcast, but she wasn’t pushing herself.

That changed when she started the Burn workouts, she said.

In addition to falling in love with her body for the first time, she felt empowered by what she could do, she said.  She’d gone from not being able to do any pushups to knocking out however many her trainer assigned.

Soon, she found herself venturing into the business she’d grown passionate about.

The workouts
The high-intensity exercise routines include weights and cardio and each week trainers post the week’s drills, which are constantly rotating to provide variety.

During the workouts, a trainer guides small groups through the exercises. There are also “focus meetings,” during which clients get one-on-one time with the trainer.

“It’s different than going to a gym because it’s a group atmosphere but it’s really personal training too,” Miller said. “Our trainers spend one-on-one time during the workout, pushing each person to their limit.”

The culture
And she’d bonded with the other women in her group. That camaraderie is something Miller promotes at her business.

Most of the gym time is for women, although men are welcome after 5 p.m.

“I think it’s just different having a man around and working out in the same gym,” Miller said. “I probably wouldn’t have felt nearly as comfortable as I did walking into my first [session] if there were a bunch of big guys there.”

The Lee Highway business also aims to distinguish itself by offering child care and free Saturday 9 a.m. classes for the community. Men or women can come at this time. Sometimes parents come with their teens, Miller said.

It’s all part of the culture the franchise created and Miller wants to continue locally, she said.