About three years after taking over ownership of the business, L2 Outside owners are moving to a bigger space, which they hope is more convenient for customers.
The business moved from a downtown location across from the Tennessee Aquarium to a space on the north side of the Market Street bridge.
“There were a number of reasons we did this,” co-owner Dirk Unkle said. “[The new location is] right in the park. Basically, we had always been on our own on the other side of the river. Now we are in the park, where the whole [stand up paddleboard] community launches.”
The new location is double the size of the former storefront.
The new location is about 150 feet from where paddleboarders can launch out of Coolidge Park, he also said.
“This will give us easy access right there onto the river,” Unkle said. “It’s a cool, fun vibe. Everybody loves Coolidge Park.”
There’s also more parking, and the bigger, newly renovated space allows for expanded inventory.
The Bote brand has become one of the business’ primary labels, and about 1,200 square feet of the new store will be dedicated to it.
Unkle described it as a “Bote Chattanooga store,” that will include a full line of 25-30 paddleboards and other products.
The business has had its soft opening but is hosting a big event on May 18, when there will be free paddleboard rentals as inventory lasts.
Employees will also be giving out free ice pops from Frios.
There will be a ribbon cutting at 4:30 p.m. and between 6 and 8 p.m., the public is invited to tour the store.
Bike to work day is the same day as our Celebration Event! We invite every one that is participating in this event to…
Updated at 2:27 p.m. March 8 to correct a factual error. The business moved to the north side of the Market Street bridge, not the south as originally reported.