MoonPie is celebrating 100 years in business and the Aug. 21 solar eclipse. (Photo: Contributed)

MoonPie’s online store has done more business in the past two weeks than it did all of last year, thanks to solar eclipse products.

“The demand has been off the charts,” MoonPie General Store President Alex Brener said.

Lines have wrapped around the block at downtown Chattanooga’s MoonPie General Store, and the company’s business on Amazon is up by 1,700 percent.


NBC News featured the business’ solar eclipse survival kit.

To celebrate, MoonPie is hosting a free block party downtown from 11 a.m. to 3 p.m. Aug. 21, the day of the eclipse.

There will be cornhole games set up, as well as live music from the Mickey Robinson Band.

Leaders said they are hoping safety glasses will still be available, but the demand has been so high, it’s difficult to know. Click here and here for information about locales that still may have glasses.

If glasses aren’t available, the store will have other eclipse-related supplies.

The event will also have an enormous MoonPie for customers to munch on.

It will weigh 50 pounds, including 14 pounds of marshmallow and 6 pounds of chocolate. It will be 4 feet in diameter, and the entire thing will have more than 45,000 calories.

Attendees will get to celebrate with a MoonPie and Sun Drop for $1.

This year is also the company’s 100-year anniversary, so there will be commemorative MoonPie merchandise.

“It’s awfully nice of the moon to come celebrate the 100-year anniversary,” Brener said.

In Chattanooga, the eclipse will start at 1:02 p.m., and 99.55 percent of the sun’s light will be covered at 2:32 p.m.