(From left to right) The Company Lab CEO Marcus Shaw posed with winners Gabriel Wamunyu, Jason Oteng-Nyame and Tony Maina of Asili Labs; Seth Hill from Swayy; and Stephanie Cummings from Please Assist Me. (Photo: Contributed)

At Monday night’s Will This Float? competition, Asili Labs took home first place and the People’s Choice Award.

The winning product, Tryall, is a mobile and web platform that lets users test and manage subscription-based products without typical free trial stresses. The platform allows users to get personalized recommendations for free trials and track expiration dates to avoid unexpected or unwanted charges, according to a news release.

Asili Labs won $1,000, a pass to South by Southwest and other services, such as 10 hours of legal consultation. The company also took home $250 and a hammock for winning in the People’s Choice category.


Two companies, Please Assist Me and Swayy, both took home second-place prizes.

Please Assist Me allows customers to outsource their weekly household chores to a team of professionals. The service offers a comprehensive solution to people with busy lifestyles, managing tasks such as groceries, laundry, dry cleaning, mail, housecleaning and more at an affordable price, according to a news release.

Swayy is a design and manufacturing company that produces fully insulated hammocks. The company aims to minimize the gear used in overnight camping while also providing comfort for a variety of seasons.

Click here for a list of all the participants and for background about the competition.