A Pinkberry employee helps a customer. (Photo: Staff)

Chattanooga’s only Pinkberry location recently opened downtown as part of ongoing developer plans.

Pinkberry is a frozen dessert parlor chain that markets itself as the entity that created the “original frozen yogurt.” There are over 150 locations nationwide.

The new location is part of a plan by DeFoor Brothers Development for the Chestnut Street area. Other companies added to this area include Peet’s Coffee and the newly opened Westin.


Pinkberry is at 815 Chestnut St. and has room for about 14 people inside the store, but offers plenty of other seating locations outside and in the alley next door.

Pinkberry general manager Chet Matheny said the parlor is targeting college students and attracting businesspeople who come in during lunch.

“We’re hoping that UTC people hear about us and make it big,” he said.

Although Chattanooga is home to a fairly diverse frozen dessert scene, Matheny said he’s confident that Pinkberry is different enough to remain competitive.

“We bring fro-yo,” he said. “Clumpies is ice cream, Cold Stone is ice cream, and Milk and Honey is gelato.”

Pinkberry is open from 11 a.m. to 9 p.m. Monday through Thursday, 11 a.m. to 10 p.m. Fridays and Saturdays, and 12 to 9 p.m. Sundays.

Alina Hunter-Grah is a contributing writer. She currently attends UTC, where she was previously the news editor of the student newspaper, The University Echo. Alina also worked at CNN during the summer of 2017 and is the former Chattanooga correspondent for 2nd & Church, a literary magazine based out of Nashville.