Founders announced they are adding a production facility on Cumberland Avenue next to their current 40,000-square-foot Holtzclaw Avenue space.. (Photo: Contributed)

Chattanooga company Southtree, which helps preserve aging home movies and photos digitally, is expanding its production facility and headquarters.

“It’s surreal,” co-founder Nick Macco said via email of the company’s growth. “We are incredibly grateful for the experiences and the amazing people we get to work with every day.”

Macco and his business partner, Adam Boeselager, founded the company from their garage when they were Lee University students. Now their company has 170 employees and has continued to grow since its 2009 launch.


Founders announced they are adding a 10,000-square-foot production facility on Cumberland Avenue next to their current 40,000-square-foot Holtzclaw Avenue space.

The production expansion represents a commitment to keeping the work of transferring media local, Chief Financial Officer Ali Holzaepfel said in a prepared statement.

“Some competitors choose to outsource this,” Holzaepfel said. “But we’re proud to keep investing in Chattanooga and the people in our community.”

The additional facility will bring the total footprint to nearly 50,000 square feet, over three acres and three buildings.

It allows the business to keep up with customer demand, add additional workstations and parking for the growing team, Boeselager said.

Southtree is also doubling its downtown headquarters located in Warehouse Row.

The new offices will house Southtree’s growing customer support, marketing, finance, development and design teams.

The company partnered with local Smart Furniture to create a “modern and collaborative” floor plan.

“A key to our growth has been our online focused, data-driven marketing,” Chief Marketing Officer Jill Wilson said in a prepared statement. “Our new offices, along with exciting, technology-driven growth will help us continue to recruit more great people to both Southtree and Chattanooga.”

Legacybox product drives growth
Legacybox is a mail-in service for customers to send in analog videotapes, film reels, pictures and other media to be professionally digitized onto DVD or thumb drive, or saved in the cloud.

“Legacybox has been really popular with customers and has driven most of the growth,” Macco said.

In February 2017, Southtree expanded Legacybox into Canada. It was the business’ first reach outside of the United States.

Southtree launched the product in December 2013, and “The View” featured it in March 2015.

Updated at 4:36 p.m. March 13 to add a new photo.