Bath 007 and 008. (Photo: Contributed)

Chattanooga Whiskey’s modern yet iconic design for their new Experimental Single Batch Series was featured recently on a leading packaging design blog.

With more than 300,00 Facebook followers, Packaging of the World “aims to inspire designers from all around the world by publishing some of the most interesting and creative projects from large global agencies to students.”

From the post:


The glass, label, and cork are all custom and were developed by Chattanooga Whiskey internal marketing department fronted by Creative Director, Rich Abercrombie. The goal was to marry both aesthetics of pre-prohibition design along with more modern elements along with addition little nuggets within the details. The glass was inspired by merging elements found in Chattanooga Whiskey’s current bottle, which is a stock bottle by O-I, and glass elements from previously existing Chattanooga distilleries found on their bottles before 1915.

According to the site, Chattanooga Whiskey recently received 7 awards from the San Francisco World Spirits competition, including 2 of the highest honors for their Experimental Single Batch Series packaging—Double Gold Medal for individual packaging and Double Gold Medal for packaging series.

Chattanooga Whiskey also recently announced the 7th and 8th releases of the ongoing series. Batch 007 will be Tennessee Rye Malt, the company’s first Straight Rye Malt Whiskey. Batch 008 is the first Single Malt Whiskey in the series called Tennessee Single Malt.

About the series:

The birthplace of Tennessee High Malt, our Experimental Series is a limited collection of single batch whiskeys born from our 100-gallon Experimental Distillery in downtown Chattanooga. The first aged whiskey in our hometown in over 100 years, this series seeks to express uncompromised creativity and innovation within our craft. Each batch utilizes a multitude of grains, barrels, techniques and unique ingredients to create whiskeys that are truly one-of-a-kind.

Tickets for the May 30 release party are sold out, but bottles of each will be available for purchase at the Experimental Distillery beginning at 11 a.m. on Thursday, May 31.