Local entrepreneur Luther Cutchins was out on a hike last week when he noticed that someone tagged him in a Facebook post.
That post notified him that his locally made product had been featured in Southern Living magazine.
“I was just floored,” he said. “I was out in the middle of the woods hollering [with excitement].”
Cutchins is the man behind Noke’s Granola, which just made Southern Living’s 2018 food awards, that “show off the best supermarket staples and Southern-made specialties.”
For Cutchins, seeing his product next to companies such as Blue Bell Ice Cream was exciting.
In the past year or so, Cutchins has moved into a commercial kitchen which allows him to make the granola more efficiently.
Noke Granola can be found in an array of eateries and retailers or online.
Area residents or visitors can also find him at the Chattanooga Market on Sundays.
“We are a big believer in [the market],” he said. “I could probably not do the Chattanooga Market, but I just really believe in meeting people face to face. There’s no matter forum to do that than the Chattanooga Market.”
Cutchins is carrying on his brother Ryan’s legacy with his company. The duo had been working on it together when, in 2012, Ryan went to sleep and didn’t wake up.
Updated at 11:52 a.m. June 13 to correct an error. Luther’s last name is Cutchins, not Cutchin.