This MLK Boulevard shop has recently rebranded. (Photo: Staff)

The Partnership for Families, Children and Adults is rebranding its Martin Luther King Boulevard shop.

“The thrift and consignment store isn’t so much a clothing charity,” engagement coordinator Andy Santoro said. “Our purpose is to make money for Partnership…All the money goes to Partnership so we are basically trying to make a business that’s more profitable.”

The shop’s new name is Cause Cloth, which will still have gently used items but will also incorporate boutique and high-end brand clothing.

Many clothing pieces are new with tags.

The store is located at 301 E. Martin Luther King Blvd. (Photo: Staff)

All proceeds will continue to benefit Partnership and its mission of empowering people and building community.

The nonprofit has a variety of programs, including those that help domestic violence victims, foster children, senior citizens and other residents.

“We are trying to turn this into a moneymaker and we believe the best way to do that—especially with [the MLK area] becoming a really fun place to hang out—is to change our focus and change who the demographic is,” Santoro said.

Leaders hope the store attracts people such as college students and young professionals—people who are both money conscious and style conscious, she said.

Modeled after other successful nonprofit endeavors, the hope is that shoppers will be inspired by the thought of bolstering a local nonprofit while enjoying a great shopping experience, according to a news release. 

The shop is located at 301 E. MLK Blvd. and is surrounded by bars, restaurants and other shops.

There’s a ribbon-cutting ceremony scheduled for June 22 at 11 a.m. at the store.

Drinks and light appetizers will be served, and Partnership CEO Pam Ladd, along with other guests, will be on hand to greet the public.

There will also be special discounts.