Mitt and Maddie launched its clothing line online out of Chattanooga (Photo: Contributed)

Chattanooga resident Anna Mittelstadt, founder of the brand Anna Victoria, launched a new line of clothes for children called Mitt and Maddie.

Mitt and Maddie offers many styles of clothes for girls and boys that are easy to wear and can be preserved for years to come, she said.

Mittelstadt was raised in Connecticut and moved to Chattanooga about 10 years ago.


“I have always just loved creating, and I think it was around 13 years old my parents got me a sewing machine for my birthday and from there I’ve been making clothes ever since,” Mittelstadt said. “I knew what I wanted to get into.”

She graduated from Auburn University in 2012 where she studied apparel and design and minored in business. She then moved back to Chattanooga to start her career.

“When I was in college I guess I wasn’t as connected to the business side of the city so when I moved back and I was in the Business Development Center it kind of opened up my eyes about how much Chattanooga does foster small businesses and even big businesses,” Mittelstadt said. “I think it’s a really great place to start the company; you get a lot of support.”

Mittelstadt saw great successes with her first project Anna Victoria, a line of women’s clothing available online and in some retail locations.

She got the idea to start Mitt and Maddie after her first nephew was born.

“My sister had a baby a little over a year ago and it’s my first nephew,” Mittelstadt said. “She’s lives in Lexington, but when she would come home while she was pregnant we would start looking through the boxes of kids clothes my mom saved from our childhood and we noticed that all the dresses my mom saved were kind of nicer quality that if any of us had daughters we could still put our own kids in.”

Mitt and Maddie offers children’s clothing for boys and girls. (Photo: Contributed)

Mittelstadt said this gave her the idea to start a line of children’s clothes that is not only good quality but are items that can be saved and used for different generations.

“We really just wanted to come up with kids clothes that are really cute classic looks that you can pass down, really good strong quality, but is still affordable,” Mittelstadt said.

Currently, Mitt and Maddie is only available online, but Mittelstadt is planning to start whole selling into stores this year or possibly spring of 2019

All the clothes are made out of Chattanooga and are designed by Mittelstadt.

“I still remember my favorite dress from when I was a little girl, I still have it, and I remember how I felt wearing it so for the little girls I want to make sure they do feel special in their dresses and it’s not just another play dress to them,” Mittelstadt said.

Mittlestadt plans to bring Mitt and Maddie into retail stores and also possibly collaborate with her other brand Anna Victoria on future projects.

“We like to keep things modern and exciting for a parent to get to pick out for their little girl or little boy,” Mittlestadt said. “We like to pick prints that can be passed down through the years and don’t start to look dated.”

Savannah Bennett is a contributing writer. She currently attends UTC where she is a feature writer for the student newspaper, The University Echo. She is a double major in communications and English. Savannah was also a participant in the Disney College Program during the fall of 2017.